SIDESTEP YOUR COMPETITION WITH
TARGETED
CUSTOM MAGAZINES.
Digital marketing has become highly competitive and costly, and it doesn’t always reach your target markets. What if your target audience is not searching online or ignores ads?
Custom magazines are a viable alternative or complement to digital marketing.
WHAT IS A
Contact now
CUSTOM MAGAZINE?
INDUSTRIES
WE SERVE
Any business or practice that markets directly to consumers can benefit from a custom magazine. Businesses with high-value services or products do particularly well. They are able to reach hard-to-find demographics that want and can afford high-end services.
WHAT CAN YOU DO WITH A
CUSTOM MAGAZINE?
01
Targeted mailings in your area
Many of our clients keep copies of their magazines in their reception area and pass them out to potential clients and to current clients to give to their friends and family.
02
High-end brochure to hand out
The main feature of a custom magazine marketing campaign is direct mail to target markets in your area. We usually recommend a minimum of 5,000 mailed per month. Generally, we use a special inexpensive Post Office service that allows us to target specific neighborhoods and demographics. We provide area exclusivities.
03
Mail to your client and prospect base
Your own mailing lists can provide you with a large portion of your income. Remind your clients and prospects of your services and let them know about new services with your custom magazine.
04
Send to referral sources
The custom magazine can be designed to double up to be a very effective referral brochure.
05
Brand your business
Nothing brands a business or practice better than a custom magazine that is designed to look like a commercial magazine— and has the authority of one. The magazines are high-quality and have a long shelf life; people will hang onto them until they are ready to contact you.
ABOUT US
WHO WE ARE
Clients Served
0+Years of Experience
0+New Customers Acquired
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We are a custom magazine design, printing and distribution agency, creating custom magazines since 2008. Our primary brand is Gilleard Dental Marketing under which we have hundreds of dental clients across the United States. The dental magazines focus on high-end services such as dental implants and full-mouth dental implants, and one case can bring over $50,000.
THE CUSTOM MAGAZINE
PROCESS
01 | SIGN UP
Packages start at 8-page magazines, 5,000 copies. You can go up to a 24-page magazine with no maximum on the number of copies and how many you send out per month. The cost per magazine reduces when you purchase more.
02 | FULL ORIENTATION AND INTERVIEWS
Packages start at 8-page magazines, 5,000 copies. You can go up to a 24-page magazine with no maximum on the number of copies and how many you send out per month. The cost per magazine reduces when you purchase more.
03 | PHOTO SHOOT
We send one of our partner photographers to get the exact shots we need to create an engaging magazine. Nothing speaks of authenticity more than actual photos with a minimum of stock photos. We’ll also get pictures and testimonials of some of your best clients.
04 | LAYOUT, COPYWRITING AND DESIGN OF YOUR MAGAZINE
Packages start at 8-page magazines, 5,000 copies. You can go up to a 24-page magazine with no maximum on the number of copies and how many you send out per month. The cost per magazine reduces when you purchase more.
05 | DISTRIBUTION
We’ll take care of all the mailing to your target demographics. If you are using your custom magazines as a brochure, we’ll ship them out to you.
HOW MUCH DOES IT
COST?
We’ve been doing this for years and have great partnerships with printers. We know how to keep costs down but quality and personalization high!
